No matter you love it or not, you have to admit that Rolex is really a marketing master in watchmaking industry. In 1927, Mercedes Gleitze wore the accurate copy Rolex Oyster watch, successfully swimming across the English Channel. Then Rolex published many advertisements to propaganda. So the Oyster watch became very popular and caused a heat at that moment. Of course, the quality of Rolex is really extraordinary.
Many celebrities who wore Rolex also made it more and more popular. Paul Newman made the antique Daytona very hot and it always has been sold with extremely high price. While James Bond was another legendary one.
In the movie “Dr.No”, Sean Connery, who played the classic role of James Bond wore a big crown Rolex Submariner. The diameter of the crown is as long as 8 mm and that is the reason why it has been called the big crown. In “Goldfinger” in 164, the watch he wore was Submariner too. He wore the white suits and the black dial fake Rolex Submariner, presenting the charm of the watch to the extreme.